Determine the origin of traffic.
Driving valuable traffic to a website is not that simple and does not happen by itself. It is crucial for business owners to know the keywords and theme that are relevant to their products and/or services as well as the most popular search terms.
Keyword research lets them understand where traffic could possibly come from and therefore, help them create a strategy that is most likely to succeed.
Use this research to arrange web content.
They should consider the highlighted keywords and themes in their search in planning the design of their website and use these as a guide in choosing the pages that will be presented on the domain.
The site’s navigation, accessibility, page hierarchy and folder structure can be enhanced to be successful in ranking high in search engines. Following these steps when building a website will attempt to increase chances of opportunity.
In addition, user experience teams can make use of search insights in constructing smooth UX experiences throughout the site. In the last few years, SEOs have observed that organic visibility has increasingly been linked to healthy user experience signals.
Perform pre-launch obstacle analysis.
When developing a new website, it is crucial to take repetitive SEO technical analysis into consideration.
Search engine indexing will be based on the web code and scripts that are free of obstacles. Though websites may look clear from the point of view of users depending on the way they are coded, it may be hard to crawl from a search engine’s perspective, which may result to a unfavourable performance in the organic SERPs.
When carrying out pre-launch analysis of obstacles, SEOs are able to cooperate with development teams before the launch of a website, to make sure that problems are corrected in a staging environment. This means that new websites have everything they need to perform efficiently when launched and this also avoids costly repairs later on.
Reduce risks while there is still time.
When a website is re-launched instead of building it from scratch, it is important to follow the right steps to maintain historic SEO visibility prior to pushing the button to “go live”. In the long run, search engines develop an element of history and trust with a website’s old pages.
In case these trusted pages are renamed or changed in the process of redesigning the site, search engines may find it difficult to understand these changes and figure out the correlation of the new pages with the previous pages. Usually, this will bring about a decrease in organic traffic and visibility, affecting the site’s performance and in certain instances, the business revenue.
When the SEO team is involved in the build and redesign process, they will consider this earlier in the process and make sure to take the required steps including 301-redirect mapping, submitting new XML sitemaps plus notifications in Google Search Console done completely to avoid the risks involved.